The uniform resource locators (URLs) covered under eMarketer's privacy policy include: www.emarketer.com, www1.emarketer.com, www2.emarketer.com, www3.emarketer.com, and www4.emarketer.com.

eMarketer gathers information about its users in order to offer useful and easily accessible online content while providing privacy protection.

1. Web site Visitors and Newsletter Subscribers:
eMarketer catalogs traffic patterns throughout the site through non-invasive click-through tracking. eMarketer develops summary—not individual—reports for our advertisers. For example, we will report that "12,000 people clicked on advertisement X today and they were in the Reports section of the site."

2. Product Purchasers:
eMarketer sells information products online. At the time of purchase, we require personal, business and financial information, such as name, e-mail address, shipping/billing address, telephone number and credit card number. This information is necessary to process the order and to send the product to the buyer. If you are a repeat customer, you may be asked to update this information. This information is transmitted in 128 bit encryption and we use Secure Socket Layer (SSL) technology to protect your online order.

Only our order processing/customer service staff has access to your information. We do not store or access credit card information from our Web server after your order is processed. eMarketer allows product purchasers to control the storage of their general contact information. If you would like to access, correct or delete any of your contact information that we have on file, please send an e-mail to sales@emarketer.com.

3. White Papers:
When a visitor downloads a white paper from the eMarketer Web site, eMarketer collects personal and business information, such as e-mail address, shipping address and telephone number. This information is not shared with any third party unless explicitly mentioned.

eMarketer's Web site links to other Web sites. eMarketer is not responsible for the privacy practices or the content of those sites. Advertisers on our site may collect information about you when you view or click on their advertising or content. eMarketer has no control over this data collection. You should contact specific advertisers or content providers directly if you have any questions about their privacy policies.

Some parts of the eMarketer site use "cookies." A cookie is an element of data that a Web site sends to your browser, which may then be stored on your computer. The cookies that eMarketer uses do not contain any of the users' personally-identifiable information.

If you do not want cookies sent to your computer, you can set your browser to notify you when you receive a cookie, or to reject cookies altogether. If you reject cookies from eMarketer, you will not be able to enter some areas of the site.

eMarketer puts control over e-mail communications in the users' hands:

• We provide free e-mail newsletters to those who sign up for them. We also provide free e-mail updates products regarding products and services of eMarketer and our partners. These updates are sent only to people who have chosen to receive them, and can be opted-out of at any time. Newsletter subscribers can also be opted-out at any time. eMarketer does not sell its e-mail lists to third parties.
• Each newsletter has your e-mail address stamped on it with simple instructions on how to unsubscribe that address from our newsletter list.

If you would like to update or delete any of your contact information, please send an e-mail to sales@emarketer.com.

Click here to contact us with any questions or comments you may have about our privacy practices. If eMarketer makes any changes to its privacy policy, those changes will be noted on this page. Regardless of later updates or changes to our privacy policy, we will never use the information you submit under our current privacy policy in a new way without first providing you an opportunity to opt-out or otherwise prevent that use.

By participating in the Council of Better Business Bureau's BBBOnLine Privacy Program we have made a commitment to meet the program's strict requirements regarding how we treat your information and have it verified by BBBOnLine. Further information about this program is available at www.bbbonline.org.

Policy effective date: July 2001; updated September 8, 2009