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eMarketer in the News
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1/25: Variety - AOL in video groove
Ads attached to online videos are expected to generate $5.2 billion in 2014, up from $734 million in 2008, according to eMarketer. AOL cited the stats when announcing the StudioNow purchase.
1/26: Washington Post AOL buys StudioNow for $36.5 million
Spending on video advertising in the United States is projected to increase from $734 million in 2008 to $5.2 billion by 2014, according to a report by research firm eMarketer.
1/20: Bloomberg - China Needs to Investigate Google Attack, U.S. Says (Update1)
An exit from China would leave Google, whose revenue growth slowed during the U.S. recession, on the sidelines of the world’s biggest Internet market by users. The number of Chinese Web users will grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That would be up from 396 million last year.
1/19: Wall Street Journal - FTC Has 'Particular Interest' In Facebook Privacy
According to data published last month by eMarketer, Facebook is expected to pull in $605 million in advertising revenue this year, a 39% increase compared with 2009. The company is widely expected at some point to pursue an initial public offering of stock.
1/14: Bloomberg - Yahoo Said to Be Target of Hacker Attacks From China
An exit would leave Google on the sidelines of an Internet market that’s larger than the U.S. population. The number of Chinese Internet users should grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That’s up from 396 million, or 30 percent of the population, last year.
1/13: MarketWatch - Google shares slip on worries about China
According to data from eMarketer, the number of Internet users in China should hit 518 million this year - which still represents only 38.4% market penetration.
12/22: MediaPost - Facebook To Eclipse MySpace in Social Network Ad Spending
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. this year -- a 3.9% increase driven mainly by Facebook's rapid growth, according to a new eMarketer forecast.
12/09: am New York - AT&T warns 'data hogs' of higher prices
“People with smart phones were sold on the idea that they could use the Internet as much as they want,” said Noah Elkin, an analyst with eMarketer. “But as people are transferring bigger and more bandwidth-intensive content . . . (carriers) can’t build out their networks fast enough.”
11/22: PRWeek - Don't Fear the Firehose
Anyway - in no particular order, here are the three questions you should ask yourself before doing anything in social media... [Thanks to eMarketer for the whizzy graphs as usual]
11/22: ReadWriteWeb - Top Internet Trends of 2000-2009: E-commerce
According to data from eMarketer, more than 70 million U.S. mobile phone users will access the internet from their devices this year. Despite this, the m-commerce market remains immature. In an April 2009 survey by RIS News, privacy and security concerns are still at the forefront of both shoppers' and retailers' minds.
11/10: New York Post - Google's mobile message
Google cited eMarketer estimates that mobile ad spending will hit $416 million this year, compared with almost $24 billion that will be spent on overall online advertising.
11/09: New York Times - Google Set to Acquire AdMob for $750 Million
“I suspect the market is ripe for consolidation,” said Noah Elkin, an analyst with eMarketer.
11/2: Advertising Age - Online Video's Sexiest Category: Staid Old Package-Goods Players
Who knew online video would become so proficient at selling soap?
10/21: Wall Street Journal - MySpace Moves To Beef Up Music Offerings
News Corp.'s (NWS) MySpace social networking Web site beefed up its music offerings on Wednesday, part of a continued reinvention of the site designed to attract more users and ad dollars.
10/22: Media Life - Behind the decline in online advertising
David Hallerman, senior analyst at eMarketer, talks to Media Life about why he changed his forecast, why third and fourth quarter will see slower declines, and why classifieds are hurting offline and online.
10/6: Wall Street Journal - U.S. Seeks to Restrict Gift Giving to Bloggers
The government wants to make it a little harder for bloggers to shill products online for fun and profit.
10/5: Advertising Age - U.S. Online-Ad Revenue Dropped 5% in First Half
Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter.
9/29: Business Week - Warner Makes Nice with YouTube
On Tuesday, Google announced that music videos by Jay-Z, Madonna, Green Day, and other Warner Music artists will return to YouTube after a nearly year-long breakdown in negotiations between the companies. The latest deal brings all four major music labels into revenue-sharing arrangements with the world’s largest video site.
9/27: Washington Post - A Virtual Theme Park for Kids Explores Life's Wonders
"I think this is educational," observes my 8-year-old stepson, about half an hour after logging on to Wonder Rotunda, a Web site aimed at kids that was recently launched by a Washington area dad.
9/11: Bloomberg - Microsoft, Yahoo Face In-Depth Review of Search Deal
Microsoft Corp. and Yahoo! Inc. have been asked by the U.S. Justice Department for more details on a proposed Internet-search partnership, expanding the agency’s review of the agreement.
9/11: MarketWatch - Twitter move could have service accepting more ads
Closely-held Twitter, which enables users to spontaneously post 140-character messages online, has seen its audience grow rapidly. However, the company's management has made clear that it intends to move cautiously when it comes to related money-making opportunities.
9/1: Wall Street Journal - Planned Privacy Law May Hamper Online Ad Industry
Looming federal legislation could hamper the ability of Yahoo Inc. (YHOO), Microsoft Corp. (MSFT) and other companies to entice advertisers with the potential to follow users around the Internet in order to tailor marketing messages.
8/31: BusinessWeek - Can Hulu’s High Prices Hold?
This fall, new episodes of The Office, 30 Rock, and other hit shows will keep millions of online eyeballs glued to Hulu. But some advertisers are reluctant to pay the high rates the online video startup is charging to reach those audiences, and have started weighing their options elsewhere.
8/14: Bloomberg - Google Puts Movie Previews Into Internet-Search Ads
Google Inc., seeking new ways to make money from Internet-search advertising, is dressing up its plain-text search ads with movie and TV previews.
8/14: BtoB - eMarketer details Internet video ad spending
Online video consumption is rising steadily, resulting in a gradual convergence with TV in advertising expenditures per hour of content viewed, according to digital marketing research company eMarketer.
8/2: BusinessWeek - The FTC Takes On Targeted Web Ads
Now, Leibowitz wants to terminate—or at least rein in—a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out.
7/26: New York Times - Lab Watches Web Surfers to See Which Ads Work
A technician in a black lab coat gazed at the short, middle-aged man seated inside the Walt Disney Company’s secretive new research facility here last week, his face shrouded with eye-tracking goggles. Read ESPN.com on that BlackBerry, she told him soothingly, like a nurse about to draw blood. “And have fun,” she added, leaving the room.
7/30: Bloomberg - Yahoo Chief Gets ‘No Confidence’ Vote on Search Deal
The honeymoon is over for Yahoo! Inc. Chief Executive Officer Carol Bartz.
7/23: The Economist - Tweeting all the way to the bank
WHENEVER the founders of Twitter, a social-networking service, have been asked about how much revenue they expect to generate from their creation, they have politely deflected the question.
7/21: BusinessWeek - Yahoo: Too Early to Call a Turnaround
With a disappointing second-quarter earnings report and outlook for the current quarter, Yahoo provided few signs that a slump in Internet advertising will abate anytime soon.
7/12: New York Times - The Paradox of Privacy
Maintaining privacy is on many people’s minds these days, but sometimes that’s the last thing they do.
7/13: Wall Street Journal - Microsoft Pitches Razorfish Deal to Big Agencies
Microsoft is pitching five of the world's biggest advertising companies a deal to buy its digital ad agency Razorfish -- and to use Microsoft's advertising technologies and possibly buy hundreds of millions of dollars of ad space across its Web properties -- according to executives familiar with the situation.
7/1: CBS Evening News with Katie Couric - Automakers' Slow Comeback - CBS News Video
Overall, automakers sales fell in June. But the trend is for a slow comeback with GM actually rising by 10 percent. Anthony Mason reports. eMarketer senior analyst, Paul Verna, comments on GM's social media strategy.
7/6: New York Times - Rise of Web Video, Beyond 2-Minute Clips
When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.
6/30: New York Times - Joost Reinvents Itself — Again
Joost, the online video site, is starting over with a new service and business model, the third in as many years.
6/25: Wall Street Journal - Broadcasters See Web Plans Leading To More Carriage Fees
Broadcasters, facing declines in advertising revenue, view cable television industry's push towards a subscription model for online video as a potential opportunity to grab more carriage fees from cable operators and their competitors.
6/23: New York Times - MySpace to Cut Two-Thirds of Staff Outside U.S
MySpace, the online social network owned by News Corp., said Tuesday that it planned to close at least four offices outside the United States and to eliminate two-thirds of its international staff.
6/19: Reuters - Music sales slide not expected to turn around
The near future appears to hold mainly sour notes for the beleaguered music business, according to eMarketer.
6/17: Wall Street Journal - DirecTV Will Offer Targeted Ads in 2011
DirecTV Group Inc. is preparing a new service that allows advertisers to reach viewers based on their locations, a significant change for the satellite-television business.
6/16: Associated Press - MySpace to cut 30 pct of jobs to boost efficiency
MySpace said Tuesday it is cutting nearly 30 percent of its work force in a bid to become more efficient, bringing its staffing level more in line with its more popular rival, Facebook.
6/8: Advertising Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And they're clearly a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.
6/10: MSNBC - A Hot, Affordable New Advertising Opportunity
In the last quarter of 2008, young people began spending more time watching online video content than watching television. That's a shift that can't be ignored by advertisers, particularly as manufacturers prepare to roll out broadband-enabled TVs. And these numbers are poised to grow even higher.
6/10: Ad Age - Mobile Web Access, Apps on the Rise, per eMarketer
Applications of every sort have become ubiquitous in the mobile space. On the heels of Apple's success with the App Store, unveiled in July 2008, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, opened their own virtual storefronts. Still others are readying for launch later this year, all hoping to take a bite out of Apple.
6/8: Ad Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.
6/5: MediaPost - Will The Real Fail Whale Please Stand Up?
Tweets from fake Twitter users could prompt the microblogging site to reevaluate processes, according to some industry observers.
6/5: USA Today - GM's reorganizing includes TV ads pitching new beginning
General Motors, now in bankruptcy reorganization, seeks to reassure car buyers and dealers it intends to emerge as "leaner, greener, faster, smarter" in TV ads that begin airing Wednesday.
6/2: BusinessWeek - Pitching to Mommy Bloggers
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
6/1: USA Today - Ad Track: Signing on to social media; an alluring reader query
Marketers are getting on board the social-media trend with their own networking sites for brand aficionados. They may also attract critics, but it's a risk marketers believe they need to take. The branded sites won't rival mega social sites such as Facebook and Twitter, which already have millions of users, but complement them. Marketers spent about $1 billion to advertise their brands on such sites in 2008, according to eMarketer.
5/29: Financial Times - AOL Uncoupling a Chance for Fresh Start
Sumner Redstone, one of the last of a near-extinct breed of media mogul, declared the death of the entertainment conglomerates in 2006 after breaking off his CBS broadcast television network and radio stations from Viacom’s cable networks and film studios.
5/29: Wall Street Journal - Unilever to Test Mobile Coupons
Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run Sunday of a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones.
5/24: New York Times - Ad Revenue on the Web? No Sure Bet
For anyone with a crazy idea for a Web business, the way to make it pay was once obvious: get a lot of visitors and sell ads. Since 2004, venture investors have put $5.1 billion into 828 Web start-up companies, and most of them are supported by ads, according to the National Venture Capital Association.
5/22: Newsweek - They Might Be a Little Evil
We all know how an auction works. The auctioneer sits up front and keeps calling for higher bids until there’s one bidder left—and that person wins. Now imagine an auction where the auctioneer won’t let you see the other bidders, but assures you they are there, on the other side of a curtain.
5/21: Wall Street Journal - Alcatel Gets Into Mobile Ads
Alcatel-Lucent is entering the much-hyped market for mobile advertising with a service that will let cellphone carriers offer their customers tailored alerts about a sale at a favorite store or a bank's closest ATM.
5/18: Washington Post - Facebook Raising $150M For Staffers' Stock Buy Back
Facebook is wrapping up $150 million in financing as it seeks to buy back stock from hundreds of its employees, Venturebeat reports, citing unidentified sources.
5/18: Wall Street Journal - Not Enough Slices In Web Ad-Dollar Pie
The Internet-ad business is a little like a Mini Cooper. There is a limit to the number of people who can squeeze inside.
5/14: New York Times - Hulu Questions Count of Its Audience
Does Hulu, the Web’s most popular place for TV viewing, reach nine million people a month or 42 million?
5/11: USA Today - 'Cybersquatting' crooks profit on marketers' brand names
As advertisers spend more online, brand name firms increasingly are seeing their names, customers and millions of dollars in sales hijacked by shady marketers.
5/10: TVWeek - Column: What’s the Difference Between Old and New Media?
When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.”
5/6: Wall Street Journal - Sprucing Up Online Display Adsl
Online display ads are taking a hit, with many marketers questioning their effectiveness. Now, some Web companies are trying to breathe new life into the format.
5/4: New York Times - An Upstart Gossip Site With a Gentler Tone Is Making a Big Splash
The Web got something in February nobody knew it needed: another celebrity gossip site. Ho-hum and back to TMZ, E! Online, UsMagazine.com and the crowd of other star-watching sites, right?
5/1: Wall Street Journal - Search Advertisers Remain Cautious In April
Cautious spending on search advertising in April suggests a typical seasonal dip expected in the middle of the year could be more pronounced than usual, a trend that could weigh on companies like Google Inc. (GOOG) and Yahoo Inc. (YHOO) if it persists.
4/29: MarketWatch - AOL says goodbye to Google, maybe hello to independence
In early 2006, as Google Inc. was securing its dominance of the Internet search advertising market, it invested $1 billion in AOL, the Time Warner Inc. online unit that was struggling to redefine itself for a new era.
4/27: BusinessWeek - Facebook.com: Future Ghost Town?
On Monday, the world’s largest social networking site opened parts of its code to the public. Now, third-party developers can build Facebook applications that will let users post status updates, share pictures and links, and interact with most other elements of the site without ever visiting Facebook.com. Apparently, the company is prepared to lose gobs of traffic and, in turn, revenue from display ads on the site.
4/27: New York Times - AP Sources: Joost Seeks Cable TV Operator as Buyer
Online video site Joost is shopping itself around to different cable TV operators, but at least one has declined to buy it, according to people with knowledge of the talks.
4/23: BusinessWeek - YouTube's Bold Move Toward Profitability
YouTube helped make Scottish singer Susan Boyle an overnight sensation, but the video-sharing site isn't getting much in return
4/22: Washington Post - Why Making Twitter Apps Could Be A Risky Business
Twitter has capped the number of accounts a user could follow in a single day to 1,000?the company said there were "technical reasons" behind the change, but also made it clear that the follower-limit was meant to discourage spammers.
4/18: Associated Press - MySpace hopes to turn free songs into needed cash
In 2004, when MySpace was still getting going, recording label executive Courtney Holt noticed that musicians were using the Web site to connect more intimately with their fans, through detailed blogs and behind-the-scenes photos. So Holt arranged to meet MySpace's founders
4/12: Associated Press - Startup embeds Web photos with shopping links
Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes. Everingham's vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements.
4/10: Los Angeles Times - Universal Music, YouTube forge partnership
U2 lead singer Bono, well known for his ONE campaign against poverty, has turned his focus to a charity case closer to home: the ailing music industry.
4/02: Ad Age - A Former Leader in Digital, Argentina Tries to Get Back on Top
In 1990s Argentina, start-ups blossomed, ad agencies couldn't cope with the flow of work brought to them and cities were decorated everywhere with dot-com ads.Among the hundreds of ideas that saw the light in those days, many sank in the Nasdaq collapse (Megaagro.com, clickmedica.com, minutricionista.com); others never had a chance (Uncorte.com); and two made history: Patagon.com, the birthchild of Constancio Larguía, sold in the hundreds of millions of dollars; and El Sitio.com, whose IPO in New York raised $100 million.
4/02: Wall Street Journal - Video Gets Entrée Into Email
Email-security firm Goodmail Systems plans to introduce Thursday a new technology to help marketers and media companies send videos via email. It screens video messages for bugs and viruses and emails them to consumers who have opted to receive them. The Mountain View, Calif., start-up is launching its video email service with Time Warner's AOL unit.
3/30: Wall Street Journal - Spending on Internet Advertising Starts to Cool
The bright spot in the slumping advertising industry is dimming, as a report on Monday showed that U.S. online-ad spending grew 10.6% in 2008, its slowest rate since 2002.
3/26: BusinessWeek - Facebook: Seeking More Money
Facebook, the fast-growing social-networking Web site, is one of the many companies looking for additional financing as banks and other lenders become increasingly careful about extending credit.
3/23: Wall Street Journal - Mobile-Ad Firm Gets Hitched
In a sign the recession is reigniting consolidation in the mobile-advertising industry, SmartReply, which designs telephone and email marketing programs for retailers, is acquiring mobile-ad firm mSnap.
3/17: Wall Street Journal - Social-Networking Sites to See Slower Ad Growth
Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.
3/16: Advertising Age - eMarketer: How to Improve Hulu
eMarketer CEO, Geoff Ramsey at the Association of National Advertisers' TV & Everything Video Forum.
3/13: Variety - TV admen sticking to old blueprint
Although the TV business is being upended by YouTube, Hulu and the like, Madison Avenue is stubbornly sticking with the tried and true.
3/5: Wall Street Journal - CNNMoney Bulks Up in Video
Just a year after its initial foray into the field, CNNMoney.com has become the most-popular source of business-news video on the Web. Now, the Time Warner Inc. venture is rolling out a bigger slate of programs, as news outlets rush to satisfy marketers' appetite for Internet video
3/3: MediaPost - SEO Investments Expected To Grow More Than 20%
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer.
3/2: ADWEEK - Digital Shops Begin to Feel the Effects of the Economy
None of the ad world, not even the high-growth areas in digital, is immune to the ill winds blowing through the global economy.
2/24: Wall Street Journal - Yahoo to Offer Tools To Match Users, Ads
Yahoo Inc. is unveiling several tools Tuesday to help marketers better target their online ads, as the Internet company tries to win back business during the recession.
2/23: Advertising Age - Marketers Adapt as Social Networks Attract Older Users
The once-exclusive club of the young was completely infiltrated by colleagues, bosses, neighbors and others who might not be amused when little Johnny gets tagged in a photo getting totally ripped with his pals.
2/19: New York Times - Yahoo Shows Search Ads With Images and Video
Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday.
2/19: Wall Street Journal - Facebook's About-Face on Data
Facebook Inc.'s retreat from changes to its terms of service highlights a debate over the ownership of user information on social-networking sites, and the increasingly important role such data play in company business models.
2/16: BusinessWeek - Make Online Ads Accountable
The phrase comes to mind as I consider during this deepening recession a topic near and dear to me: online advertising. How the industry emerges from this slump has become a matter of fierce debate.
2/13: Wall Street Journal - FTC Backs Web-Ad Self-Regulation
In a much-anticipated report on Internet advertising, the Federal Trade Commission on Thursday endorsed industry self-regulation as a means of protecting consumer privacy in the fast-growing sector of "targeted" online ads.
2/9: USA Today - E-mail professionals help get the word out
Janine Popick wants to make sure you get even more daily e-mails in your inbox.
Don't hate her. It's her business.
2/7: Newsweek - Time to Hang Up the Pajamas
I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn't one of them.
2/3: Associated Press - Time Warner Inc.'s AOL taps new head of online ads
AOL, struggling to remake itself as an advertising-based company, has named former Yahoo executive Gregory Coleman as head of its online advertising unit, making him the third person in that role in 17 months.
2/2: Advertising Age - Google Closes in on Yahoo's Leadership in Display Advertising
Yahoo's business didn't crater in the fourth quarter -- good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will be down 10% as the recession starts to hit online-display-ad budgets in a bigger way.
2/2: The Telegraph - Networking site cashes in on friends
Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.
1/28: Wall Street Journal - Yahoo Posts Loss as New Chief Plots Strategy
Yahoo Inc. swung to a loss and warned that the bleak advertising market will continue to hurt sales, intensifying the pressure on new Chief Executive Carol Bartz to turn around the Internet giant.
1/26: New York Times - Slicing Decades of Video for New Life on the Web
Media companies are rushing to repackage their videos for the Internet, and some say they can hardly keep up with advertiser demand for more. Video clips of TV shows and behind-the-scenes outtakes are omnipresent online — but how do they get there?
1/26: MediaPost's Online Media Daily - Ad Startup Takes Behavioral Targeting To SMBs
InflectionPointMedia today launches an ad network that identifies potential buyers looking for products and services.
1/21: Financial Times - Playthings for rich men could be unsafe toys
When Gannett, the owner of USA Today, told its employees last week that they would each have to take a week's unpaid leave, it was "the crowning blow in making us look like the auto industry", one former editor told Alan Mutter, the newspaper veteran and blogger.
1/19: Wall Street Journal - Search Advertising Runs into the Recession
On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market – weathered the rocky fourth quarter when Google reports its results for the period.
1/12: Advertising Age - Where to Find the Bright Spots in 2009
You've read the bad news, and no one's denying that it's grim, but surely there are some bright spots out there somewhere? Ad Age decided to go digging for some areas that might provide opportunities for the marketing and media industries to not only survive, but even thrive in 2009. Here are a handful, and we'll be bringing you more throughout 2009.
1/12: San Francisco Chronicle - Cal alum designs social network for China youth
In 2006, Pak was working at eBay as the auction site was expanding into China. He watched as eBay consolidated with one of the leading Chinese auction companies, Netease. And then he watched as eBay's market share in China dropped.
1/5: MediaPost - Job One: Advertisers' Survival Plan For 2009
Ad-supported media that resists extraordinary change will not bode well in the 2009 recession. The permanent demise of auto dealerships, financial institutions and retailers, as well as the continuing shift of advertisers and consumers to digital platforms, makes for a challenging recovery. A constructive survival plan depends upon heeding and creatively responding to trouble signs.
1/5: MEDIAWEEK - Forecast 2009: Digital
As the digital media business enters 2009 amidst continued economic upheaval, no one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either.
12/16: Wall Street Journal - Online-Video Ads Show Slower Growth
TV networks have long hoped digital dollars would help offset declines in traditional ad spending, but now even online video is showing some signs of faltering amid the recession.
12/14: New York Times - Accounts, People, Miscellany
eMarketer, New York, lowered its estimate for advertising spending on social networks in the United States, citing factors like the recession.
12/9: Wall Street Journal - Social-Networking Ad Dollars Shrink
With the economic downturn causing advertisers to scrutinize every penny, growth in ad spending on social-networking sites is expected to remain tepid, according to new forecasts from eMarketer.
12/10: Wall Street Journal - AOL Readies High-Stakes Social-Media Debut
In the world of social networking, it's time for AOL's big debut, and there's a lot of money riding on the outcome.
12/8: Washington Post - Mobile Music Sales Will Reach $3.2 Billion by 2012, But Analysts Say 'Tracks Must Be Free'
The music industry has to be prepared to give music away for free, according to analysts.
12/5: TIME - Even Google Gets Frugal in the Recession
Even internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant's culture of unbridled spending is finally coming to a halt. And that's probably a good thing.
12/1: Advertising Age - A Maturing Google Buckles Down and Searches for Cost Savings
The recession is reverberating even in the freewheeling halls of the Googleplex.
Proving that even the search giant isn't immune from the vagaries of the economy, Google is cutting its 10,000-strong contract staff, nixing some new products that won't pay back in the near term and aggressively trying to squeeze more out of existing revenue streams.
11/30: New York Times - Accounts, People, Miscellany
eMarketer reduced its estimate for the growth of online advertising spending in 2009. Rather than an increase of 14 percent compared with this year, as was forecast in August, the company now projects an increase of 8.9 percent. The decrease reflects the deterioration of the American economy since the previous forecast.
11/30: USA TODAY - Ad Track: Tell us your favorites of '08; got a Starbucks slogan?
No ad agency has ever accused Starbucks of being an easygoing client. Now, it's BBDO's turn to find out. The ad agency — which recently lost the Pepsi brand business — has picked up the java giant's account following Wieden & Kennedy's decision to opt out of it this fall.
11/24: Wall Street Journal - BRIEFS
Research firm eMarketer is slashing its forecast for U.S. online ad spending for the third time this year, predicting growth of 11.3%, to $23.6 billion, in 2008, down from 17.4% growth predicted in August. In the longer term, it is down to $42 billion for 2013 from an earlier forecast of $59 billion.
11/24: Advertising Age - What's Ahead for New Yahoo CEO, Whoever It May Be
Now that a merger with Microsoft is out of the picture, a new CEO faces a narrower array of strategic choices.
11/18: Wall Street Journal - A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
At Procter & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves "Proctoids." In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards.
11/18: New York Times - Tech Firms Turn to Social Media to Reach Consumers
Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers.
11/16: Washington Post - TV Breaks Out of the Box
My friend Susanna has never had a cable subscription.
Sure, she has occasionally felt left out of the national conversation over the years -- mainly, when "The Sopranos" was on. But these days, when she's able to watch "The Daily Show" and "The Colbert Report" online every day, there's no chance Comcast will ever get her money.
11/13: Associated Press - YouTube channels Google with search-driven ads
Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site.
11/11: Time - Will Online Sales Brighten a Bleak Holiday Season?
As retailers brace for penny-pinching shoppers this holiday season, they're hoping their websites can deliver some good news.
11/7: iMedia Connection - Left in the dark: How search fails at mobile local
So today I set out for a new headlight bulb for my BMW, and I thought I'd give the mobile local search applications from Google, MSN and Yahoo a try.
11/6: Associated Press - AOL advertising revenue falls even as rivals gain
AOL suffered another setback in its bid to become an advertising-focused company as online ad revenue dropped 6 percent during the third quarter, while its chief rivals saw gains despite a weak economy.
11/4: Washington Post - Wal-Mart Top Retailer for US Gamers
In an IGN-sponsored survey dubbed "Are You Game?" involving some 2,000 gamers aged 12 to 54, eMarketer.com found that Wal-Mart was the most visited retailer by US gamers with a next-best margin of nearly 10 points. Best Buy and GameStop tied for second, while Target came in third.
10/28: MediaPost - The Revolution Will Be Downloaded
For proof that the viewer wants to be in charge, look no further than the Summer Olympics. Not only did the opening ceremony in Beijing have a gigantic DVR audience of 3.25 million viewers, but NBC said 40% of its online viewers used the Web to view events they had first seen on TV.
10/26: International Herald Tribune - Financial turmoil catches up with online advertising
Are you clicking "close" more often, to work your way past advertisements that get in the way of your Web browsing?
10/22: Forbes - What Google Gains From The Crisis
Last year's question of whether Google might be invulnerable to a recession has officially been answered. Since the beginning of the year, investors have sliced the company's stock price nearly in half over fears that spending on online ads will slow or fall as the credit crunch freezes wallets.
10/20: Washington Post - Counting Clicks: Now A Mainstay
It was the height of the frothy dot-com days, when start-up business models hinged on luring enough people to a free Web site to someday sell advertising on it. Measuring those eyeballs, no matter how much they were worth, looked like an obvious gold mine.
10/18: Newsweek - Why Is Jerry Yang Still in Charge?
Eight months ago, Yahoo!CEO Jerry Yang had a chance to sell his company to Microsoft for $43 billion. He refused. Now Yahoo's market value stands at $18 billion. This raises a question: Why is Jerry Yang still running this company?
10/15: New York Times - Deal Creates Largest Ad Network for Internet Radio
TargetSpot, an Internet radio advertising network, announced Wednesday that it has acquired Ronning Lipset Radio, an advertising representation firm, to create the largest online radio advertising network.
10/15: Wall Street Journal - Marketers Cut Back on Digital Media
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these "experimental" budgets are among the first to hit the cutting-room floor.
10/13: Associated Press story in New York Times - MySpace Taps Small Businesses in Ad Money Quest
Just because your band doesn't have the bucks for a six-figure advertising campaign doesn't mean you wouldn't be interested in promoting it on MySpace.
10/6: Business Week - Where's the Money in Online Video?
The sharp growth in online video viewing, increasing availability of TV online, and proliferation of high-quality, Web-originated content has made it easy to point the arrow for online video advertising up and to the right.
10/6: New York Times - Sector Snap: Internet Stocks Slide With Market
Analysts fear that Web ad sales, particularly graphic-rich ''display'' ads, could take a hit if economic turmoil depresses consumer spending; New York-based research group eMarketer Inc. has cut its Web ad spending forecast twice so far for 2008.
10/2: New York Times - Credit Crisis Spreads a Pall Over Silicon Valley
High-tech entrepreneurs, investors and executives now believe the question is when, not if, the financial chaos will hurt the country’s cradle of innovation.
10/2: New York Times - Microsoft Unveils Plan for 3 Labs in Europe
Microsoft said Thursday that it would set up research centers in Britain, France and Germany to improve its Internet search technology, describing the move as a vote of confidence in the European economy and in the company’s ability to close the gap with Google.
9/25: Wall Street Journal - Yahoo Seeks Fresh Jolt With Ad Service
Yahoo Inc., aiming to regain online advertising share from competitors, pushed a significant upgrade to its display online-advertising system out the door.
9/24: Associated Press - Yahoo launches major upgrade to display ad system
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing.
9/23: Business Week - Online Ad Slowdown Looms
But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web.
9/18: MarketWatch - Samsung and SanDisk can learn from prior deals
Samsung Electronics Corp. and SanDisk Corp. can both learn some useful lessons from other recent takeover battles in the technology sector, particularly the failed merger talks between Microsoft Corp. and Yahoo Inc.
9/12: Business Week - Can MySpace Save the Major Music Labels?
Meet the record label, version 2.0. After nearly a decade of plunging music sales, the labels are trying to overhaul their traditional business. Instead of just selling recorded music, they want to use music to sell a range of related extras, from online advertising to mobile phones packed with tunes.
9/4: Wall Street Journal - Gap Widens in Online Advertising
Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone.
9/3: Forbes - Lonely Girl Seeks Money
The guys who brought you LonelyGirl15 are a lot less lonely these days.
Set to debut Sept. 20, their new offering, LG15: The Resistance, will likely draw fans of the earlier series into the new show.
8/28: Business Week - The Candidates Are Monitoring Your Mouse
Barack Obama and John McCain are tracking what you do online. The Presidential candidates are so eager for votes this November that their campaign staffs are turning to behavioral targeting, a sophisticated though controversial strategy to pinpoint voters and volunteers online with advertising tailored to their interests.
8/23: Wall Street Journal - Obama Announcement by Text Sends Message About Medium
At about 2:45 a.m. on Saturday, Aug. 23, Kevin Bertram was awakened by a call from Barack Obama's Chicago headquarters. The campaign was about to send a text message officially announcing Sen. Obama's running mate. He had to get ready.
8/24: New York Times - Web Audience for Games Soars for NBC and Yahoo
The ratings for NBC’s television coverage of the Games were record-breaking this month. But the extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s own Web site and Yahoo’s Olympics section.
8/15: Wall Street Journal - Break.com Finally Lands One
For awhile now, edgy niche video sites like Break.com and College Humor have been desperately trying to get marketers to hire them to create shows that promote the advertisers' brands -- to no avail. The audiences were simply too small, and the sites too unknown.
8/14: The New York Times - The Social Network as a Career Safety Net
IF you have avoided social-networking sites like LinkedIn and Facebook with the excuse that they are the domain of desperate job hunters or attention-seeking teenagers, it’s time to reconsider. In a world of economic instability and corporate upheaval, savvy professionals like the technology consultant Josh So epitomize the benefits of brushing up your online image and keeping it polished.
8/14: Associated Press - Researcher lowers projections for online video ads
Research company eMarketer is sharply reducing its spending projections for online video advertising, saying the market hasn't been as strong as the firm had previously estimated.
Estimates that eMarketer expects to release Thursday show U.S. spending for online video advertising at $505 million in 2008, down from the $1.35 billion figure the firm circulated earlier.
8/11: Wall Street Journal - Running the Show Camera Ready
Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.
8/7: Scribe Media - Ad Dollars for Social Networking Don’t Equal the Hype
When News Corp. President and COO Peter Chernin said in May that Fox Interactive (MySpace, et al.) would miss its second-quarter projections by 10% — coming in around $900 milllion — it gave media research company eMarketer a reason to take a closer look at social networking.
8/4: Wall Street Journal - ATargeted-Ad Initiative Is Crucial for MySpace
When News Corp. reports its fiscal 2008 earnings Tuesday, investors will scrutinize the company's plans to generate more advertising revenue from the enormous amount of traffic on its MySpace social-networking Web site.
8/1: Wall Street Journal - As Its Holders Meet, Yahoo Taps New Ads
Having averted Carl Icahn's bid to replace its board, Yahoo Inc. will now seek to reassure angry investors it has plans to grow, starting at its shareholder meeting Friday.
7/28: New York Times - A Means for Publishers to Put a Newspaper in Your Pocket
The thud of the morning newspaper landing on front porches may one day be replaced with the beep of downloads onto a cellphone. Verve Wireless believes it can save the dying local newspaper by making it mobile.
7/28: Washington Post - GM's Steady Online Spending Shift: A Double-Edged Sword?
For the past three years, General Motors has been cutting total ad expenditures, going from the number two spender to number four.
7/24: Business Week - Now ISPs Want to Serve You Ads, Too
Now Internet service providers want in on the act. The companies that manage those massive, coast-to-coast broadband networks which deliver a host of communications services may soon tap vast storehouses of data on our network use to—you guessed it—serve up personalized ads.
7/24: Washington Post - Optimistic Forecast For European Mobile Music Revenue
eMarketer has come out with a confident forecast for mobile music fortunes in Europe. It reckons retail revenue in the main five EU countries alone (UK, France, Germany, Italy and Spain) will balloon from $267 million to $1.4 billion by 2012. That's in stark contrast to April's Jupiter study, which found two thirds of US adults are not interested in any kind of mobile music at all.
7/21: The Guardian - If Google should falter, how many others will follow?
Nothing says "recession" like a bit of a dip in the rate of growth of Google's profits, which is what we saw this week. The search engine company has built up such a mythical presence in the minds of the old media, most spend their evenings behind the sofa shivering with primal fear, waiting to be disaggregated by the jolly primary coloured beast.
7/19: New York Times - To Save Gas, Shoppers Stay Home and Click
Online shopping is gaining at a time when simply filling up a gas tank to head to the mall can seem like a spending spree.
7/17: Wall Street Journal - Vogue Models a New Reality Series
In a new effort to attract a younger audience and capture marketing dollars that are increasingly going to the Web, Vogue magazine has teamed with the fashion and media divisions of IMG to produce an elaborate Web-based reality series about the fashion industry.
7/14: Business Week - What's Hurting Tech Stocks
So much for tech stocks providing shelter from the stormy market. The tech-heavy Nasdaq is down nearly 15% since Jan. 1, and some of the sector's bellwethers are even more battered.
7/9: Washington Post - Peer Pressure in Online Shopping
So when I saw this report about how online reviews sway shoppers from e-Marketer hit my inbox today, I was immediately interested in its findings.
7/8: Los Angeles Times - Getting the most out of bricks and mortar
Online sales--$136 billion in the U.S. last year--still account for just 3.2% of total retail spending, according to the Census Bureau. But as we get lazier--and as the price of speedy Internet connections continues to plummet--e-commerce will play a larger role in the way we buy and sell. eMarketer projects that online sales will grow at a 12% annualized clip through 2012.
7/2: Los Angeles Times - In virtual worlds, child avatars need protecting -- from each other
On the playground, kids pilfer lunch money and push each other around. But in the cyber clubhouses they're filling by the millions, kids rig elections, sell fake products and scam each other out of every virtual-worldly possession.
7/1: BRANDWEEK - Tiny Widget Apps Can Lead to Some Big Bills
Typically marketers pay a vendor for creating widgets, which are mini software applications with videos, games and other content that can be moved from site to site by Web users.
6/24: Washington Post - Facebook Passes MySpace With Global Boost
Facebook may have started to win the global popularity contest over the rival social network site MySpace, judging from some recent figures.
6/18: Wall Street Journal - A Pitch Only a Mother Could Love
Moms can fix all sorts of things, from scraped knees to belly aches, but can they help save local ad sales?
6/18: Washington Post - MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers.
6/16: New York Times - MySpace Might Have Friends, but It Wants Ad Money
The social networking site has grown — to 118 million worldwide users — and the flirtations have not stopped. But the cash is not coming in as quickly as the company had hoped.
6/14: Wall Street Journal - Google-Yahoo Poses Ad-Rate Worries
Some marketing executives said they are fearful that a new partnership between Google Inc. and Yahoo Inc. may raise advertising rates while reducing control over where their ads are displayed.
5/27: Wall Street Journal - Advertisers to Consumers: We'll Text You
Analysts like to make bold predictions about the growth of mobile advertising. Most have overshot reality. But at least one slice of the business appears to be catching on, according to marketers: ads sent via text message
6/9: Chicago Tribune - MySpace ready to prove itself in faceoff
"Facebook awoke the sleeping giant," said social networking expert Joseph Smarr, an engineer for online address book Plaxo Inc.
6/5: Associated Press story published in New York Times - As Icahn grumbles, Yahoo sets plans for ad growth
In the latest effort to placate restless investors, Yahoo Inc. president Sue Decker laid out plans Wednesday for building the company's online advertising operations, and Yahoo announced a slew of new partnerships.
6/3: Wall Street Journal - Google Search Ads Rile Its Big Customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.
6/1: International Herald Tribune - Networking sites boom but ads slow to follow
With everyone from lonely teenagers to underemployed executives engaged in a desperate quest for online friends, advertising agencies and media owners were scrambling to figure out how to cash in.
6/9: Chicago Tribune MySpace ready to prove itself in faceoff
"Facebook awoke the sleeping giant," said social networking expert Joseph Smarr, an engineer for online address book Plaxo Inc.
5/23: Wall Street Journal - Hellmann's Spreads Message With Flay
But Unilever, owner of the Hellmann's and Best Foods brands, says enough people tuned in to its online show last year that the company has decided to roll out a second season.
5/21: The Guardian - Ads blow for social networking sites
The failure of websites such as Facebook and MySpace to translate their global popularity into ad revenue has led one research company to downgrade ad-spend forecasts for the social-networking sector by around £250m by 2011.
5/19: Business Week - Where Portals and Social Networks Collide
Indeed, it's been nearly three years since News Corp. acquired MySpace, and still no one's answered that $64 gazillion question about who's going to make the real money from the social networking phenomenon
5/17: Wall Street Journal - Without Yahoo, Microsoft Has Little for Advertisers
Online advertisers next week will descend on Seattle seeking signs of how Microsoft Corp. will compete online without buying Yahoo Inc. They will have to wait a bit longer.
5/14: Business Week - Facebook's New Friends Abroad
Facebook is stepping up its international expansion. The Palo Alto (Calif.)-based company will introduce tools that translate the site into four additional languages: Dutch, Italian, Norwegian, and Polish.
5/7: Wall Street Journal - Do-It-Yourself Display Ads May Reshape Online Marketing
Start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own.
5/12: Advertising Age - Clear Channel, CBS Radio Chase Digital Listeners
Two of the industry's biggest players, CBS Radio and Clear Channel, are in an arms race to see who can build the most scale the fastest.
5/5: Wall Street Journal - Yahoo CEO Has a New Challenge: Reassure the Skeptics
Yahoo Inc. Chief Executive Jerry Yang got what he was hoping for Saturday, say people familiar with the matter, when Microsoft Corp. retreated from its threat to take over the company he co-founded in 1995.
4/30: Associated Press story published in New York Times - Integration missteps at AOL led to first flat ad quarter
AOL made key mistakes that pushed down display-advertising sales and resulted in the Time Warner Inc. unit's first quarter of flat ad revenue since it began staking its future on the boom in online ads, executives said Wednesday.
4/30: New York Times - Cox Enterprises to Acquire Adify, an Ad Tech Firm
Cox Enterprises, a media company with broad holdings in newspapers, radio and television, said Tuesday that it would pay $300 million in cash for the advertising technology company Adify.
4/28: Advertising Age - Warner Bros. to Revive WB as Online Video Site
TheWB.com is slated to have a beta launch in early May, and could launch publicly by August, executives from Warner Bros. Television Group said.
4/21: Wall Street Journal - Money for Nothing
SearchKindly allows users to raise money for charity without even contributing their small change, simply by performing Google searches on the site.
4/21: New York Times- A Web Shift in the Way Advertisers Seek Clicks
So far, the threat of a recession has not slowed the migration of ad dollars to the Internet — as Google’s strong results showed on Thursday, when it reported a 30 percent jump in net income for its first quarter
4/17: Wall Street Journal - Has Economy Hurt Google Search Ads?
When Google Inc. reports first-quarter earnings after the market close Thursday, investors will find out whether their worries about the impact of the softening economy on Google search ads are justified.
4/14: Wall Street Journal - IPhone Web Sites, Take Two
We believe that mobile devices will change the way people use the Internet. And the iPhone may very well lead the way. But businesses that sell to other businesses shouldn’t get carried away.
4/13: The Sunday Times - Who's next, Yahoo?
Yahoo’s board members received a letter last weekend from Microsoft’s fearsome chief executive, Steve Ballmer. In précis it said: accept my $44 billion (£22 billion) takeover offer by the end of the month or prepare to go to war.
4/11: Wall Street Journal - Sizing Up a Post-Yahoo Ad Landscape
The latest developments in the Microsoft-Yahoo affair have advertising executives contemplating a drastically different landscape in the online-ad world.
4/10: Business Week - Yahoo's New Bedfellows: AOL and Google
Yahoo is showing just how far it's willing to go in efforts to fend off an unwelcome takeover attempt from Microsoft—or at least extract a few more dollars from the software giant.
4/3: The Economist - The case of the missing clicks
DID Google, the world's largest web-search engine, peak last November 6th, when its share price hit an all-time high of $742? Some people on Wall Street seem to think so.
4/4: Business Week - The Record Labels' Digital Future
The social networking site MySpace and three of the four major record labels unveiled MySpace Music, which will let fans listen to music online for free and buy songs for download, along with merchandise and concert tickets
4/3: New YorkTimes - Yahoo Updates Mobile Search
Yahoo, the second-most-popular Internet search engine, upgraded its mobile phone software, OneSearch, to allow voice queries and provide more information in results.
3/31: Los Angeles Times - Yahoo hopes women take a Shine to site
Launching today is Shine, a Yahoo website aimed at women ages 25 to 54. It will delve into fashion and beauty, entertainment, parenting, work and other areas of interest to women.
3/31: Business Week - Google's Gamble
Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer.
3/26: Wall Street Journal - AOL Ad Project, 'Platform A,' Plots Plan B
Time Warner's AOL unit is aiming to transform itself from an Internet service provider into a full-service digital-advertising business.
3/27: The Diane Rehm Show - The Future of Radio
Radio interview with Mike Chapman, editorial director on the future of the radio industry.
3/20: BusinessWeek - Come On, Labels and Apple: Make the Talk Come True
Arik has expressed his views, but I can’t help weighing in on the possibility of iPods that come pre-loaded with some or all of the labels’ catalogs, or with an all-you-can-eat subscription so consumers can pay a monthly fee to get that music whenever they want.
3/19: ADWEEK - Researcher Cuts Web Ad Forecast
While some hope the online advertising industry will thrive in an economic downturn, research firm eMarketer thinks it will suffer with the overall ad market, although less so.
3/14: Wall Street Journal - U.S. Investors Get Boost From Subprime Report
After a day of renewed turmoil on world markets Thursday, U.S. investors took heart from a Standard & Poor's report that suggested an end to banks' write-downs on soured mortgage bets is in sight.
3/13: Associated Press - AOL to Pay $850M for Social Network Bebo
AOL said Thursday it will pay $850 million to acquire the online hangout Bebo, giving the struggling Internet company a foothold in an expanding business.
3/12: New York Times - Europe Backs Google Bid to Acquire DoubleClick
European regulators on Tuesday approved Google’s acquisition of DoubleClick, a significant player in the $37 billion online advertising business, brushing aside complaints that the combination would allow Google to extend its Internet dominance.
3/12: Washington Post - Hollywood Tests Tolerance For Ads With Online Video
Watching video online has typically entailed viewing short snippets of celebrity news, music videos and homemade clips. But as streaming video becomes more popular, Hollywood is trying to figure out how to make its old business translate better online.
3/7: Wall Street Journal - Toyota Makes a Sharp Turn on the Web
Toyota Motor's new comedy-themed marketing campaign for its 2009 Corolla sedan, to be rolled out on YouTube next week, is as much of a gamble for the video Web site as it is for the auto maker.
3/2: International Herald Tribune - Growth in search ads slowing, but won't stop
Concern about a possible slowdown in the growth of Google's main money maker, textual ads linked to Internet searches, is weighing on the company's stock price. Among ad agencies, though, interest in the use of search engines as marketing tools is unabated.
2/25: Ad Age - Game-Ad Boom Looms as Sony Opens Up PS3
Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads.
2/24: BBC News - Why Microsoft wants to lasso Yahoo
Amid fierce resistance from Yahoo, Microsoft's initial offer of $45bn already looks too low - and it may end up spending billions more.
2/19: Wall Street Journal - Mobile advertising gains but faces hurdles
The mobile phone has long been seen by marketers as a promising medium. But so far, it hasn't delivered.
2/13: New York Times - Yahoo Acquires Ad Technology Company
Even as Yahoo tries to stay out of Microsoft’s grip, the company is busy closing acquisitions of its own.
2/12: Wall Street Journal - Calling on Advertisers
The audience for mobile ads remains minuscule, and advertisers have been reluctant to commit big budgets to mobile campaigns because results are so difficult to measure. Meanwhile, privacy concerns limit the amount of customer information carriers can share with marketers, which restricts advertisers' ability to extract key demographic and usage information that could improve their marketing.
2/11: USA TODAY, picked up by ABC News - Social-Networking Sites Going Global
MySpace, Facebook and other social-networking sites aren't just slugging it out for customers in the USA. They're expanding aggressively overseas, where a vast majority of Internet users live.
2/7: Wall Street Journal - Yahoo Studies Alternatives to Microsoft
Yahoo Inc. is holding out hope that there are ways it can thwart Microsoft Corp.'s unsolicited $44.6 billion takeover offer, including the emergence of a rival bidder or a business tie-up with Google Inc. that might allow it to remain independent, people familiar with the matter say.
2/2: Wall Street Journal - Online Marketers Could Have More Options
Marketers have watched with alarm as Google Inc. has grown even more dominant in the online-advertising business. Now, with Microsoft Corp.'s bid for Yahoo Inc., they finally have something to cheer about.
2/5: Wall Street Journal - Social Sites Don't Deliver Big Ad Gains
As Microsoft Corp. makes a $44.6 billion bet on Internet advertising with its unsolicited offer for Yahoo Inc., there are signs that some of the biggest new places where consumers are flocking on the Web -- social networking and video-sharing sites -- are yielding advertising revenue slower than some Internet companies had hoped.
2/4: Washington Post - Possible Yahoo Sale Puts Focus On AOL
Microsoft's $44.6 billion bid for Yahoo on Friday revived debate about AOL's plan to remake itself as an online advertising company and whether it might too become a target for acquisition.
1/28: USA Today - Yahoo still standing at fork in the road
When Yahoo reports year-end results on Tuesday, financial analysts may be more interested in what the Internet giant does not say: What are its long-term plans to compete with rivals Google and Microsoft , and spry upstarts such as Facebook?
1/28: LA Times - Disney adds fantasy lands
Now, Disney is spinning its tales in the newest mass medium -- online virtual worlds, where children adopt cartoonish avatars and play games.
1/19: The Daily Telegraph, UK - How the web is shaping the paradise island of Vorovoro
On an idyllic island in the South Pacific ocean, Ben Keene is sitting in front of a computer. It's late 2006 and he's thinking about the enormous sums of money he must raise online if he is ever to bring an eco-village to his Fijian paradise.
1/23: New York Times - Google and Ad Conglomerate Teaming Up
The chief executives of Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said Tuesday that they would jointly develop an approach to digital advertising that was both creative and technologically savvy.
1/17: Philadelphia Inquirer - Online video: Big trend on Internet
The Internet made a big splash with its millions of Web pages of free information. But that was so 1990s. Video is the new new thing on the Internet, baby.
1/15: MediaPost's Online Metrics Insider - Media Cost Projections: Are We Measuring The Right Thing?
There is a lot of talk about a media recession. The major agencies are projecting media growth ranging from .3% to a few percentage points. Yet there are a lot of parts of the media business that are growing just fine.
1/14: BusinessWeek - Apple May need to Play Better With Others
For Apple to make the most of its peerless products, experts say it will need to improve relations with the folks who create the content to run on them.
1/8: Media Life Magazine - For the web, a year to crank it way up
Geoff Ramsey, CEO of eMarketer, talks to Media Life about trends in new media for 2008.
1/7: Associated Press, printed in NY Times, - Yahoo Spruces up Mobile Web Platform
In a move announced Monday, Yahoo opened its mobile platform so outside programmers can develop new applications for Yahoo pages accessed on mobile handsets.
1/2: Wall Street Journal - Ad Houses Will Need to Be More Nimble
The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach.
1/2: Associated Press, printed in NY Times - MC Hammer's Next Act: Tech Entrepreneur
Hammer is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com.
12/31: NY Times - Web Playgrounds of the Very Young
Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children.
12/12: NY Times - Cheatsheet: Online Ad Spending to Slow
If you have been following this space, here is a conclusion that’s not going to surprise you: Online advertising will grow, but it will do so more slowly over the next few years.
12/20: NY Times - F.T.C. Clears Google-DoubleClick Deal
With U.S. antitrust clearance for its DoubleClick purchase, Google's focus now turns to European regulators, who are expected to be more critical of the top search engine linking up with a market leader in online advertising.
12/5: Radio Interview, WebmasterRadio.FM, Ft Lauderdale, Florida - Mobile search
John du Pre Gauntt, Senior Analyst for eMarketer, speaks about his appearance on the SES Chicago 2007 panel called the Mobile Search Battle Royale where he discussed topics like how to make a mobile device a local search platform.
12/4: Web Pro News - SES - Mobile Search Battle Royale
With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royale.
12/10: NY Times - Startup Gets Ad Data Via Web Providers
As Internet advertising is increasingly precisely targeted to meet consumers' presumed desires, the trick for advertisers is to sniff out people's interests and needs without riling their privacy defenses.
12/5: iMedia - Geoffrey Ramsey explains your world
Confused by the industry's never-ending news cycle? Geoffrey Ramsey, eMarketer's CEO, sheds some light on the stories that are impacting the interactive industry.
12/3: Wall Street Journal - Li Ka-shing Buys Facebook Stake
The Hong Kong billionaire is in talks to acquire a small stake in the social networking site for $60 million, according to a person familiar with the matter.
11/27: Reuters - MediaNews uses Topix for online newspaper comments
U.S. newspaper publisher MediaNews Group Inc has enlisted Topix.com to run the online forums and comments sections that people use to discuss articles they read in its papers.
12/3: NY Times - Ad Targeting Improves on Web Sites
Although behavioral targeting isn't right for all advertisers, it has become increasingly important as companies try to break through the clutter.
11/27: USA Today - Widgets make a big splash on the Net
As the popularity of widgets grows, so does their potential as a source of revenue.
11/16: Radio Interview, KOMO 1000 News Radio, Seattle, Washington - Text message advertising
John Gauntt, senior analyst, discusses text message advertising.
11/21: New York Times - Making Social Connections and Selling Cookies
Ad spending on Web sites like Bebo, Buzznet, Facebook and MySpace — by companies like Blockbuster, Circuit City, Coca-Cola, Microsoft and Sony — is expected to total $1.2 billion this year.
11/13: Wall Street Journal - Papa John's Pizza Gets Finger Friendlier
Pizza chain Papa John's International is about to start taking some new phone orders via text message.
11/19: New York Times - Web Sites Go Fishing in TV’s Advertising Revenue Stream
The predominant revenue producer for Web video will probably be advertising, experts say.
11/7: Radio Interview, Jenn and Joe Show, Vancouver, BC, Canada - Facebook
Debra Williamson, senior analyst, discusses Facebook's advertising related products.
11/12: NY Times - Newspapers and ads: Missed delivery
Ad spending on the Internet is rising steadily while newspaper ad spending is declining.
11/12: San Francisco Chronicle - Hammer teams with entrepreneur to create interactive dance site
By next year, more than half of the U.S. population, or about 155.2 million people, will watch video on the Internet, according to an eMarketer report.
11/12: USA Today - Ad Track: Trying more ways to snag viewers
Digital video recorders, changing viewer habits, a cluttered ad landscape and new ratings measures are inspiring a search for more pod-busting ad techniques.
11/5: USA Today - Microsoft works family angle in new Xbox ads
Despite conventional wisdom, it's not just young men using PC and console video games. Slightly more than a quarter of players are under 18, but nearly half are 18 to 49, and another quarter are 50 and older, according to Entertainment Software Association data provided by eMarketer.
11/3: Washington Post - Widgets Become Coins of the Social Realm
Almost everything on the Internet is fast becoming a moneymaking opportunity through advertising. Ads built into social networks are expected to bring in $900 million in revenue this year and $2.5 billion by 2011, according to a study by eMarketer.
10/31: Forbes - Movie Marketing Moves Online
Surprisingly, as more and more advertising dollars have migrated to the Web, the film industry has lagged.
10/31: Associated Press - Privacy Groups Target Online Advertising
Online ad revenue is forecast to more than double to $44 billion in 2011 from $17 billion in 2006, according to eMarketer.com.
10/29: CNN - Going Wild Over The Web
Paid search -- text-based ads that show up near search results -- is the biggest driver of online ads. It accounts for 40% of the market. Display ads are next with about 20%, says eMarketer.
10/29: Business Week - Hulu: Premium Content Only
Seemingly every major Web player from AOL to Yahoo! has developed a video site in hopes of cashing in on the growing number of U.S. Web surfers who watch video online and the advertisers who want to reach them. Roughly $2 billion is projected to be spent on online video advertising in 2009, according to eMarketer.
10/25: Bloomberg - Microsoft Pays $240 Million for Stake in Facebook
Spending by advertisers on social-networking sites such as Facebook and bigger rival MySpace may almost triple to $3.63 billion globally by 2011, according to EMarketer Inc.
10/22: USA Today - GM Floods Net With Malibu Ads
That reflects the growing importance of Web marketing to car manufacturers. Not including what they spend for their own sites, automakers are expected to spend $2.5 billion on U.S. Internet ads this year, up 30% from 2006, according to eMarketer.
10/25: Wall Street Journal - Microsoft Bets On Facebook Stake And Web Ad Boom
The online-advertising market is less mature and more fragmented abroad than it is in the U.S. In 2007, advertisers are expected to spend $900 million advertising on social-networking sites in the U.S., compared with $335 million on such sites abroad, according to research firm eMarketer Inc.
10/19: Wall Street Journal - The World (Wide Web) Series
Research company eMarketer estimates that U.S. online advertising revenue for sports sites will jump 28.6% this year, to $548 million, and will reach $1.1 billion by 2011.
10/11: Forbes - Facebooking The Music
Online music is expected to generate $4.1 billion in 2008 through sales and ads, according to eMarketer. Facebook would be foolish not to try to win as many of those dollars as possible.
10/8: New York Times - Toyota’s Latest Commercial Is Not on TV. Try the Xbox Console
Advertisers are also increasingly buying product placement space within games rather than creating their own. Advertisers in the United States will spend $502 million on video game advertising this year, up from $346 million last year, according to eMarketer, a research firm. Just over half of that is in the form of ads placed within games, and the rest is for marketers to create their own games, known in the industry as advergames.
10/8: Associated Press - Major Internet Hubs See Lesser Influence
"It's not that networks are going to supplant these mass-market sites, but they will have less influence as networks have more," said David Hallerman, a senior analyst at the research group eMarketer, which projects U.S. online advertising spending at $44 billion in 2011, more than double the $17 billion last year.
10/4: New York Times - Calling All Alpha Kitties
Debra Aho Williamson, a senior analyst for eMarketer, said, “I think teen magazines have had a long and only marginally successful online presence.” Teen People, for one, tried to sustain a Web site after ceasing print publication, but ultimately gave up online, too.
10/3: USA Today - Tech Giants Poke Around Facebook
"If (Facebook) is not the Big Man on the Internet Campus yet, it's the handsome frat guy everyone wants to know," says Debra Aho Williamson, an online-advertising analyst at researcher eMarketer. "There is a feeling that Facebook may be onto something big: It takes Google's concept of targeted search advertising and goes multiple steps further" by delivering highly tailored ads to individuals and their network of friends.
10/2: Bloomberg - Google Stock Approaches $600 as Web Ad Spending Soars
The Web advertising market in the U.S. will grow 29 percent this year to $21.7 billion and then more than double by 2011, according to EMarketer Inc. Ads linked to search results will account for about 40 percent of that, the New York-based researcher estimates.
10/8: BusinessWeek - Will a Google Phone Change the Game?
"Google is the first gambler sitting down with as big a bankroll as the carriers have," says John du Pre Gauntt, a wireless industry analyst for researcher eMarketer. "By playing in wireless, they have caused people to look at the industry in a different way."
9/25: Bloomberg - Microsoft May Tighten Relationship With Facebook
U.S. ad spending on social-networking Web sites will double to $900 million this year, with Facebook and MySpace grabbing three quarters of the total, according to EMarketer Inc., a research firm in New York.
9/24: Reuters - Revenue Science Offers Behavioral Ads in Japan
In the United States alone, marketers are expected to nearly double their spending on behaviorally targeted ads to $1 billion next year from $575 million in 2007, according to Web research firm eMarketer.
9/18: Forbes - Portal Problems
Despite their recent troubles, AOL, Yahoo! and MSN remain giants of the Internet economy. The three companies alone are projected to generate 29.2% of all U.S. Internet advertising revenue in 2007, according to market research company eMarketer. That's down from 32.5% in 2006, but anyone in the newspaper industry would love to trade.
9/17: Associated Press - AOL to Move HQ to NYC, Regroup Ad Units
David Hallerman, a senior analyst at the research group eMarketer, said the one-stop shop approach should make AOL more attractive to advertisers and ad-placement agencies.
9/11: Wall Street Journal - Coupons Gain New Market on Cellphones
Cellfire is just one of a myriad of cellphone marketing shops cropping up to grab a piece of the mobile-marketing business. Despite much buzz, mobile advertising is still a nascent business, with marketers in the U.S. spending just $421 million in 2006, according to eMarketer. That compares with the $16.9 billion advertisers spent online in 2006.
9/6: Reuters - Baby Questions? Check The Net For Answers
"What's happened over the last few years is the landscape has broadened," eMarketer senior analyst Debbie Williamson said. "There's a lot of mommy blogs, mommy blog ad networks and social networks specifically for moms."
Some 61 percent of moms use the Internet multiple times each day, according to eMarketer figures from DoubleClick Performics and Microsoft research.
9/3: New York Times - Gadget Maker or Service Provider? Firms Start to Overlap
EMarketer, a research firm, says mobile advertising in Europe will grow to nearly $3 billion in 2011 from less than $400 million in 2006.
8/26: USA Today - Facebook Plans to Offer Targeted Ads
"The same ultimate goal applies to social networks," says Williamson at eMarketer. "It's about mining the information people post about themselves and using it for targeted advertising."
8/28: Wall Street Journal - Web's Niche TV Programs Win Sponsors
Geek's signing of GoDaddy reflects how a rising tide of marketer interest in Web video is lifting all sorts of Internet boats. Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship.
8/25: Los Angeles Times - Sponsors are Winners in Online Contests
This is how it works: After setting up a user-generated contest, as it's called, all a marketer has to do is sit back and count the hits. That explains why advertisers will spend $4.3 billion by 2011 on user-generated content sites, including YouTube and Flickr, up from $450 million in 2006, according to research firm eMarketer.
8/23: Wall Street Journal - Facebook Gets Personal With Ad Targeting Plan
Finding a way to use people's interests and personal connections to show them relevant ads has "always been the promise of social networking, but we're still waiting to see the big successes," says Debra Aho Williamson, an online-advertising analyst at New York-based eMarketer Inc.
8/22: New York Times - Google Aims to Make YouTube Profitable With Ads
The video ad market, which is expected to nearly double from last year to $775 million, has been projected to grow to $4.3 billion by 2011, according to eMarketer, a research firm.
8/20: New York Times - Ad Growth for AOL Called Vital to a Remake
Online advertising in the United States is expected to increase 28.5 percent this year, according to eMarketer, a research firm. AOL's ad revenue increased 16 percent in the last quarter after gaining 40 percent in the previous quarter. Revenue at Yahoo, the No. 1 Internet portal, rose 8 percent in the latest quarter.
8/20: Wall Street Journal - Building Buzz for Ellis Island -- and Shirts
Marketers are forecast to spend $900 million in the U.S. on social-network advertising this year, almost three times what they spent in 2006, according to market-research firm eMarketer. By 2011, eMarketer says it expects spending will more than double to $2.5 billion from this year.
8/15: Wall Street Journal - Yahoo Banks on SmartAds To Lift Display Business
Yahoo hopes SmartAds will help it gain ground in the rapidly expanding market for behaviorally targeted ads, which is expected to jump to $1 billion in the U.S. in 2008 from $575 million this year, according to eMarketer.
8/13: Wall Street Journal - Are Skins, Bugs or Tickers The Holy Grail of Web Advertising?
Research firm eMarketer Inc. projects that U.S. spending on Internet video advertising will rise to $4.3 billion in 2011 from $410 million last year.
8/9: Marketplace Radio - Text 'til you drop
8/2: Wall Street Journal - Google Pushes Tailored Phones
Last year, global spending on mobile-phone advertising, including placement of ads in text messages, Web pages, video and all other content, was only $1.5 billion, according to eMarketer. But that figure is projected to grow to nearly $14 billion by 2011, the market research firm says.
8/6: Los Angeles Times - Antitrust now a battleground for Google and foes
Google makes its fortune by selling targeted text advertisements. They appear alongside results from its search engine and on thousands of websites, which contract with Google and share the revenue from those ads. Google is likely to capture 27.4% of the online advertising market this year, according to eMarketer.
8/2: Associated Press - AOL Loses Subscribers, And Ad Growth Drops
AOL hopes its agreement to buy Tacoda, the behavioral-targeting ad firm, will increase the value of its ads. David Hallerman, a senior analyst at the research group eMarketer, said the purchase also extends AOL's reach to third-party sites.
7/31:BusinessWeek - Asian Tourists Love to Click and Go
In Asia, the race is on to capture the interest of the first-time user and build up some brand loyalty to sites. "In the U.S., companies are fighting to take over consumers. But in Asia Pacific, there is opportunity to acquire new users who are using the Internet for the first time," says Jeffrey Grau, senior analyst at eMarketer. "You want to plant the seeds now because that's going to be the future growth engine."
7/30: Advertising Age - Meet the Typical Electronics Consumer
7/25: Reuters - U.S. Web video ads seen up to $4.3 bln in 2011
U.S. spending on Internet video advertising will grow at a fast clip in the next four years to an estimated $4.3 billion as users make Web video a regular habit, research firm eMarketer said on Wednesday.
7/24: Associated Press - AOL buying targeted ad company Tacoda
The research company eMarketer projects that spending on behavioral targeting will nearly double to $1 billion next year and hit $3.8 billion by 2011.
7/23: New York Times - Podcasters Unite to Figure Out a Role for Ads
According to a recent Forrester survey, slightly more than 10 percent of all Internet users have listened to a podcast. Emarketer, another online research firm, said that advertising on podcasts reached just $80 million last year. Mr. Haven said a lot of growth is possible.
7/18: New York Times - Yahoo Profits Steady; Revenue Up 8%
Google is expected to capture 27.4 percent of the $21.7 billion in United States online advertising this year, far more than Yahoo's 16.3 percent share, according to estimates released yesterday by eMarketer, a research firm. The gap between the two companies is larger than last year, when Google had 24.3 percent of the online United States advertising market, and Yahoo 17.8 percent.
7/16: BtoB Magazine - Congragulations to David Hallerman, who is listed in the "Who's Who in B-to-B" feature
7/16: BusinessWeek - Online Video Ads: Just Wait
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion
7/15: Los Angeles Times - Surfing Before You Fly Can Uncover Best Fare
"The online travel market is a hotbed for experimentation," said Jeffrey Grau, senior analyst for Internet research firm EMarketer. "New travel sites are seemingly popping up weekly."
7/11: New York Times - A New Studio Will Market Short Videos for the Web
"The market is quite large," Nick Grouf, chief executive of Spot Runner, said of a growing pool of Web video advertising dollars that is expected to reach about $775 million this year, up nearly 90 percent from 2006, according to figures compiled by the research company eMarketer.
7/11: Los Angeles Times - Nielsen Revamps System for Measuring Website Popularity
The new form of measurement won't change where advertisers are putting their dollars online, said Debra Aho Williamson, a senior analyst with Internet research firm eMarketer Inc. But it might change the way websites are structured. For example, some newspapers spread out stories across multiple pages to increase page views, but they might have less incentive to do so under the new ranking system.
7/2: Reuters - Yahoo Beefs up Target Advertising Tools
The market for such targeted ads is expected to nearly double to $1 billion in 2008 from this year, and surge to $3.8 billion by 2011, according to research firm eMarketer.
7/5: Los Angeles Times - As TV Shows Go Online, Networks Try to Adapt Ads
Research firm EMarketer anticipates that $2.9 billion will be spent on online video advertising in 2010, up from $775 million this year. By comparison, advertisers committed to spend $93 billion for network TV airtime during the recent so-called upfront negotiations.
6/26: Advertising Age - In Shift, eMarketer Raises Online Ad-Growth Estimates
While there has been some speculation that the dramatic growth in online display advertising is starting to level off, that is not the case this year or next, said eMarketer, as the research firm revised its online ad spending estimates upward for 2007 and 2008.
6/26: Investor's Business Daily - Online Bill Paying Adds Up To Big Incentive To Get Broadband
"People who want to bank online need broadband almost by necessity these days," said Lisa Phillips, an analyst for the research firm.
Phillips says the eMarketer report found that nearly 80 million U.S. adult Internet users will do some banking activity online this year. That's a 9.5% increase over the 73 million who did so last year. The report sees 101 million users in 2011.
6/20: Wall Street Journal - Marketers Seek a Banner-Blindness Cure
Basic display ads still accounted for $3.4 billion in U.S. online ad spending in 2006, or 21% of the total U.S. online ad market, according to research firm eMarketer. So many marketers are furiously trying to jazz them up.
6/20: Forbes - Post Photos, Print Money
U.S. advertising spending on user-generated content is expected to surge more than eightfold from $450 million in 2006 to $4.3 billion in 2011, research firm eMarketer said Wednesday.
6/15: Wall Street Journal - Sony TV Stages a Heavy Online Push
eMarketer projects advertisers will spend some $5 billion annually on rich media ads by 2010, more than double the $2.1 billion expected to be spent this year.
6/8: Advertising Age - McDonald's Recruits Mom to Be Ultimate Influencer
"Moms are the ultimate internet networkers," said Debra Aho Williamson, senior analyst at eMarketer.com in an earlier interview. "They seek out other moms' advice for what they're looking for." According to Ms. Williamson, 18.4% of U.S. internet users were females with children under 18 in the house, a number predicted to rise to 36.6 million by 2010. Blog-ad firm Blogads in March reported that the average mom-blog reader is a 29-year-old female with annual income of $70,000.
6/5: Los Angeles Times - Major changes afoot for Ask
It turns out there's a lot of money to be made on winning even 5% of the market for search, a $7-billion business that's growing more than 30% a year, according to research firm eMarketer Inc.
5/31: Los Angeles Times - Call it a Search Engine Curator
The reliance on people to organize the Web hearkens back to the early to mid-1990s, when Yahoo and others had employees sift through Web pages and assemble them into directories, said David Hallerman, analyst with eMarketer Inc. But the sheer size and constantly changing nature of the Web quickly made computers better suited for that task.
5/25: Wall Street Journal - Advertising's Brave New World
5/19: New York Times - Internet Giants Vie to Snap Up Web Ad Firms
Online ads accounted for 5.8 percent of the $285 billion spent on advertising in the United States in 2006, according to eMarketer, a research firm. It estimates that the online share will rise to 10.2 percent by 2010.
5/16: Washington Post - AOL Buys Cellphone Ad Company
John du Pre Gauntt, a senior wireless analyst at eMarketer, said the deal comes as more powerful cellphones are flooding the consumer market, creating opportunities for AOL and other Internet companies to introduce advertising on the devices. "The fact they acquired Third Screen Media outright indicates how much urgency there is right now for big portals and big ad networks to have a fairly sophisticated, fully backed mobile component," he said. He predicted more deals involving mobile-ad firms in the coming months.
5/15: Associated Press - AOL Buys Third Screen Media
Citing eMarketer, AOL said U.S. mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011. Worldwide, the market is expected to expand to $11.3 billion by the same year.
5/9: USA Today - Disney Site Music to Parents' Ears?
Disney is looking for direct sales as online digital music revenue is expected to mushroom to $1.7 billion this year, up 55% from 2006, according to eMarketer.
5/5: New York Times - Rumors Fly on Microsoft and Yahoo
Of every $100 spent in online advertising in the United States in 2006, Google took in $25, while Yahoo got $18 and Microsoft received less than $7, according to eMarketer, a research firm. And Google is expected to capture 32 percent of online ad dollars this year, eMarketer said.
5/4: Associated Press - Analysts Cynical of Microsoft-Yahoo Deal
David Hallerman, a senior analyst at the research group eMarketer, said he saw many cultural problems and few strategic benefits with a Microsoft-Yahoo combination.
"There's too much overlap between Microsoft and Yahoo, and to try to merge the company cultures of two large companies like that in general is hard," Hallerman said.
4/29: New York Times Magazine - The Post-Money Era
As a New York ad executive recently told The New York Times, "The dirty secret is, people have been avoiding commercials, bad commercials in particular, for a very long time." By the end of this decade, according to the Web site emarketer.com, more than one in three households will have TiVo or another digital video recorder, meaning that a sizable chunk of voters will be skipping commercials altogether.
4/24: Beet.tv - "Gateways" Are Effective Online Video Advertising Platforms
Senior Analyst David Hallerman sits down for a video interview with Beet.tv about effective video advertising formats.
4/15: Gizmodo - World Is Ending: More Girls Than Guys Online
The internet is now officially a place to pick up girls, since they outnumber guys on the internets in the US by over 6 million users. Of course, most of them look nothing like Scarlet Johansson, but we can't all be picky. Apparently, only 66 percent of them have heard of YouTube, however. Of course, the more pertinent question is, "are any of you reading Giz?"
4/23: Wall Street Journal - Papers' Web Hopes Dim a Bit
eMarketer, a market-research firm, predicts the overall growth of U.S. online-ad revenue will slow to 18.9% this year from 30.8% last year. It predicts newspapers will do slightly better.
4/14: Wall Street Journal - Investors Gauge Yahoo's Ad-System Revamp
Research firm eMarketer Inc. estimates that Yahoo's search advertising will rise about 28% this year to $1.35 billion, when certain payments to partners are factored out. That would be a big improvement from a 7.5% increase last year. "It's doing a turnaround," says eMarketer senior analyst David Hallerman.
4/13: Reuters - Women don't click with Internet videos
Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace. About 97 million women in the United States will use the Internet this year compared with 91 million men, according to a study by eMarketer. But the report also says only 66 percent of those women are watching videos online compared to 78 percent of men.
3/29: TIME - Spam, to Go
Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms."
3/22: Los Angeles Times - News Corp., NBC pull together to challenge YouTube
News Corp. and NBC Universal want to control how their shows are watched online and to hold onto advertising dollars migrating to the Web. Google is expected to gobble up nearly a third of all online advertising revenue this year, according to research firm eMarketer Inc...."It's better to cannibalize yourself than have the competition do it," said eMarketer CEO Geoff Ramsey.
3/19: New York Times - Viacom's Full-Court Press for Online Ads
Video advertising, while less than 5 percent of online spending, is the fastest-growing advertising category online, generating $410 million last year, an increase of 82 percent from 2005, according to eMarketer, an online advertising research firm.
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