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eMarketer's three co-founders — Geoff Ramsey, Terry Chabrowe
and Sam Alfstad — bring a wealth of combined Internet marketing, advertising and
research experience to the company. Together, they built eMarketer from a mid-'90s
startup into an industry leader and indispensable resource for companies who need
to understand the impact and potential of the Internet.
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Geoff Ramsey
Co-founder, CEO
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Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries.
As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics,
trends and best practices, covering every aspect of marketing in the digital age. He is frequently
quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.
A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital,
media and corporate events around the globe, including the American Association of Advertising
Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA),
the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.
Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA
and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble,
Kraft Foods, M&M Mars and AT&T.
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Sam Alfstad
Co-founder, Chairman
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Sam Alfstad began his career in the mailroom of a New York City advertising agency
and rose to become creative director at the William Esty and D'Arcy, McManus & Masius
agencies. He was later senior vice president at Laurence, Charles and Free before
starting his own agency, the Alfstad Blank Group (TA_G).
In 1996, Sam co-founded eMarketer, where he serves as Chairman and Chief Knowledge
Officer, responsible for editorial and publishing development.
In addition, Sam is currently a director of Beehive Ventures, and sits on the boards
of a number of B2B firms.
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Crystal Gurin
Vice President
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Crystal Gurin is Publisher of eMarketer.com and the eMarketer Daily Newsletter.
In addition to handling eMarketer's media business, she is also responsible for
corporate marketing and strategic relationships. Crystal has worked with eMarketer
since 1999. Before eMarketer, she was co-founder, CMO and EVP of Cybereps Inc., helping
to turn it into a leading interactive ad sales and marketing company.
Crystal was also director of sales and marketing at PCTV, producer of The Computer
Chronicles and Internet Café television series. At PCTV, she established
and ran a successful ad sales organization for two weekly broadcast series and two
daily cable shows on technology. She secured distribution, developed syndicated
radio programming and spearheaded the company's early entry to the Web.
Crystal has also held senior management and marketing positions at WHYY TV/FM, New
Jersey Network (NJN), WITF/TV, the Philadelphia College of Art (University of the
Arts) and the Opera Company of Philadelphia. She was co-founder and president of
PTV Reps, Inc., a company formed to work with advertisers and public TV stations.
Crystal was also a partner in Epilog Television Productions, where she developed
programming and managed sales activities.
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David Iankelevich
VP, Sales and Business Development
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David Iankelevich brings over a decade of market research sales experience to his role of Vice President of Sales and Business Development. David is responsible for managing the new business sales team at eMarketer and overseeing the client relationship group. He is responsible for increasing sales and driving the overall growth strategy for the organization.
Before assuming his current role, David held numerous positions at eMarketer, initially joining the company as a Sales Representative in 1999 and later working as a Senior Strategic Account Manager. The past ten years have given him an insider's view on the changing Internet landscape and unique insight into how clients use eMarketer and other market research on a daily basis.
David earned an MBA from NYU Stern School of Business with specializations in Strategy and Finance and a BA in philosophy, politics and law from Binghamton University.
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Yael Marmon
Director of Research
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Yael Marmon leads eMarketer’s team of professional researchers and editors, aggregating
and organizing information and data about Internet advertising and e-business from
over 2,500 print and electronic sources.
Yael’s background in information science gives her an in-depth knowledge of sources
and use. She brings unique value to eMarketer’s comprehensive and timely database
and plays a key role in optimizing its value and accessibility.
Prior to joining eMarketer, Yael worked as the Web Librarian and Database Manager
for The New York Institute of Technology, and as the Corporate Librarian at the
Ford Foundation.
Yael earned a BA in Anthropology and Greek and Roman Civilization from the State
University of New York at Albany and a Masters degree in Library Science from the
State University of New York at Buffalo. She is a member of the Special Libraries
Association.
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Kris Oser
Director of Strategic Communications
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Kris Oser handles eMarketer's public relations and much of the company's marketing,
burnishing the eMarketer brand with media coverage and speaking events. Kris' department
keeps eMarketer and its analysts on the pages, airwaves and Web pages of the business
press. She also identifies opportunities for the company's analysts and CEO, Geoff
Ramsey, to speak at conferences and seminars worldwide.
Kris was a business reporter and editor for 15 years, covering a wide range of sectors,
including Internet marketing, direct marketing, healthcare, workplace issues and
the law. Prior to joining eMarketer, she was a reporter at Advertising Age,
covering developments in digital advertising.
Kris has a BA in history from George Washington University.
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Susan Reiter
Managing Editor
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Susan Reiter, eMarketer’s managing editor, leads a team of professional analysts and editors through every
aspect of report production, including topic selection, editing and workflow management.
Prior to joining eMarketer, Susan’s career included serving as senior manager of editing for Gartner Inc.,
senior editor for the Codification project at the Financial Accounting Standards Board (FASB), and Web manager
and channels editor for Primedia Business’ marketing division.
Susan holds an MBA in marketing and a BA in international marketing, both from the University of Connecticut.
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Noah Elkin
Senior Analyst
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Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. In addition to his analyst
duties, Noah is co-founder and co-chair of the Search Engine Marketing Professional Organization (SEMPO) Emerging
Technologies Committee, which focuses on developing thought leadership around the intersection of search and new
content and technology platforms like mobile, interactive TV and social media. He also serves on the Direct Marketing
Association's iDirect Leadership Committee.
Noah writes a monthly column on digital advertising trends for iMedia Connection and has been quoted in the The New York Times,
The Boston Globe, The Wall Street Journal, Investor's Business Daily, DMNews and Internet Retailer. Noah speaks regularly at
industry events and conferences, including Search Engine Strategies, Search Marketing Expo, Digital Publishing & Advertising
Conference (DPAC), SEMPO roundtables and DM Days.
Prior to joining eMarketer, Noah served as managing partner at international search-inspired digital agency Steak, where he
drove strategy development for both Steak and its clients, overseeing thought leadership efforts, educating clients and staff
about trends in the online advertising marketplace and representing Steak at key industry organizations.
Noah is the recipient of a Fulbright Fellowship and holds a PhD from Rutgers University. He earned a BA with honors from
Columbia University.
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Jeffrey Grau
Senior Analyst
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Jeffrey Grau covers retail e-commerce in North America. Besides building e-commerce forecasting models for these markets,
he writes on special topics such as multichannel retailing, online holiday shopping, social commerce and the online shopping
experience.
Previously, Jeffrey was a competitive analyst for Lucent Technologies. He also held research and information roles at Bell
Laboratories, AT&T and ABC News. Jeffrey has been a guest on TV programs including "Morning Call" (CNBC) and NBC's New York
morning news. He has been quoted in CNNMoney, Inc. magazine, Investor’s Business Daily and Advertising Age.
He has appeared as a speaker at conferences sponsored by EyeforTravel and the Special Libraries Association.
Jeffrey has an MBA with honors from Fordham University and a master's degree in library service from Columbia University.
He also holds a bachelor's degree in philosophy from Grand Valley State College.
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David Hallerman
Senior Analyst
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As eMarketer's expert in online advertising and marketing, David Hallerman covers search engine marketing,
online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across
media.
David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times,
BusinessWeek, Forbes, USA Today, The Associated Press, The Washington Post,
The Los Angeles Times, CNET News and Advertising Age. He has discussed Internet advertising on several
television and radio shows, including "Wall Street Week with FORTUNE" (PBS), "Power Lunch" (CNBC), "Morning Call"
(CNBC) and "The Marketplace Report" (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV.
David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, ValueClick Media’s Media Lounge,
Bear Stearns Internet Roundtable, DM Days, Motorola Global Summit and the Experian Summit.
Before joining eMarketer, David edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc.
and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on
Internet banking and financial services, and was senior editor at Home Office Computing, concentrating on small-business use of
technology.
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Lisa E. Phillips
Senior Analyst
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Lisa E. Phillips covers the demographics of the Internet population in the US and other countries. Going beyond age, gender,
race and ethnicity, her reports include Internet users' attitudes and behaviors toward various technologies. Previously,
Lisa covered trends in several vertical industries' online marketing efforts.
Lisa came to eMarketer from Gartner Inc., where, as head of editorial for North America, she helped launch the GartnerG2
line of research, focusing on CIOs and business strategists in industry verticals such as automotive, financial services,
media and retail.
Before joining Gartner, Lisa was managing editor of American Demographics, following six years covering the magazine
business for FOLIO:, where she was editor-in-chief. She has also worked at Advertising Age and The American Lawyer.
Lisa holds a BA degree from Trinity College in Washington, D.C., and an MA in art history, specializing in medieval art,
from the University of Delaware.
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Paul Verna
Senior Analyst
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Paul Verna covers digital media and entertainment, including music, movies, video games, user-generated content
and podcasting.
Paul has held leadership positions as a journalist, author and communications professional in the entertainment
industry. Paul came to eMarketer from The Orchard, a digital-content licensing and distribution company, where he was
director of corporate communications. Earlier, he served as editorial programs manager at Avid Technology.
Previously, Paul was New York editor of Mix magazine, spearheading coverage of the New York recording
and post-production industries. He began his career at Billboard magazine, where he served as reviews
editor, pro audio/technology editor and senior writer. While at the magazine, Paul co-authored "The Encyclopedia
of Record Producers," an authoritative reference on more than 500 studio producers.
Paul has moderated panels for The Recording Academy, the Audio Engineering Society and CMJ,
and been quoted in print and on TV as a music industry expert. He is a voting member of the GRAMMY Awards
and serves on the Advisory Council of The Recording Academy’s Producers & Engineers Wing.
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Karin von Abrams
Senior Analyst
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Karin von Abrams covers online advertising and marketing in the UK and Western Europe. She joined eMarketer from the
technology advisory firm Gartner Inc., where she was head of editorial for Europe, the Middle East and Africa.
She has worked in a variety of editorial and corporate communications roles, and spent several years at Saatchi & Saatchi in
London. As an expert in "new media" content, she was responsible for online projects for a range of clients, including
Hewlett-Packard, Visa, Procter & Gamble, Sony and Lloyds TSB. She was also the agency's chief researcher on trends in interactive
advertising, broadband, e-commerce, mobile phones and consumer Internet use.
Karin was born in the US and attended the University of California Santa Cruz. She holds an MA and a PhD in German literature
from the University of London. She has lived in Britain for more than 20 years, and travels widely in Europe.
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Debra Aho Williamson
Senior Analyst
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Debra Aho Williamson has been a keen observer of Internet marketing and advertising trends for more than 15 years. At eMarketer, she
focuses on social network marketing, virtual world marketing, and targeted online marketing to key demographic groups, including kids
and teens, college students and moms.
Debra has been quoted in The Wall Street Journal, The New York Times, The Washington Post, USA TODAY,
BusinessWeek, The San Francisco Chronicle, Advertising Age and other publications. Her speaking credits include
presentations to the Word of Mouth Marketing Association, ad:tech San Francisco, the IAB, the Conversational Marketing Summit,
Virtual Worlds Expo, Special Libraries Association and the Seattle Direct Marketing Association.
Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the Internet
economy, and editor of Advertising Age's Interactive Media & Marketing section.
Debra is a Phi Beta Kappa graduate of Northwestern University with a BA with honors in English literature and a Bachelor of Music degree
in oboe performance.
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